Testimonials & Case Studies
Experience and impact
Sales Organizations, Designed to Perform
In her last senior leadership role, within a fast-growing, experience forward hospitality brand, Erin was specifically brought in to address performance gaps and restructure the sales organization to support more consistent and scalable results.
The sales team was operating with limited structure, strategy and support.The organization was operating with a decentralized, property-level sales approach, creating inconsistencies in performance and limiting scalability. In her first year Erin led the transition to a centralized national sales model, redefining roles, establishing clear performance expectations, and implementing a structured cadence of accountability across the team.
As part of this transformation, a new revenue stream was developed and launched, generating over $2M in its first year. With improved structure, alignment, and strategic focus, the organization achieved 34% growth in year one and more than 50% year-over-year growth in year two.
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This example and similar experiences throughout her career have shaped the foundation of Aurelia and its structured approach to building high-performing sales organizations.
Strategic Clarity
“Erin brings a rare combination of strategic clarity and disciplined execution. Her ability to identify the right structure, align the team, and establish a clear cadence of accountability is what drives real results.
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She leads with intention, and her approach creates both confidence and momentum across the organization.”
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Owner, Institutional Investment Firm
“Erin played a key role in strengthening the sales organization, driving greater structure, alignment, and accountability. Over time, the team became more effective, and that momentum was clearly reflected in their performance.
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Her leadership created a strong foundation for our continued growth.”
Chief Operations Officer
organizational alignment
"Erin has a unique ability to bring structure and clarity to complex environments. She doesn’t just roll things out, she ensures they are effectively adopted and consistently utilized. She’s someone you can rely on to bring order to chaos, with a strong understanding of systems and process, and more importantly, how to drive meaningful usage. During our time working together, she played a critical role in leading trainings, improving usage, supporting teams, and keeping cross functional stakeholders aligned. She became a trusted point of escalation and consistently ensured nothing fell through the cracks. She’s the kind of person every growing organization needs."
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Senior Manager, Client Success
"Erin is one of the most systems-savvy sales leaders I've come across in the hotel industry. She has a genuine command of the tools, platforms, and organisational frameworks that drive real performance in a sales team, and more importantly, she knows how to put them in place in a way that actually sticks. Having seen her operate firsthand, I have no doubt that Erin and Aurelia Hospitality Consulting will be an invaluable partner for any hotel group looking to build or sharpen their sales organisation.
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CEO
leadership & Impact
"Erin brings structure and clarity that enable teams to operate more efficiently and effectively. Her ability to develop practical systems and processes, combined with strong cross-functional collaboration, significantly improved how we worked and supported our clients.
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She is a thoughtful and approachable leader who genuinely invests in both her team and the broader organization.”
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Finance & Accounting Leader
“Erin’s superpower is her ability to bring structure to complexity.
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When she joined our team, there were limited processes and very little structure in place. She quickly established a foundation that was both practical and easy to navigate.
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Over time, she continued to build on that foundation — introducing tools, resources, and training that helped the team grow and operate more effectively.
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What Erin created wasn’t just short-term improvement, but a structure that set the team up for long-term success.”
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Sales Leader